I was in Sportsman's Warehouse today and I about pissed myself laughing. I saw handgun loads with the term "non-toxic" on its label. This is about the stupidest thing I have ever seen..right up there with warnings on chain saws that say, "Do not touch chain when chain saw is on." or the labels on coffee cups that say, "Caution Hot Liquid."
This ammo, and others like it are "lead free" but I venture to say that anyone shot with these rounds would probably state they are most definitely not "non-toxic." Sure, being lead free or totally encapsulated in copper may be safer for the enviorment, but labeling them non-toxic is a bit of a stretch.