On pages 64 and 65 of the February 2009 Blue Press sales flyer is a very interesting article by Barrett Tillman.
http://www.bridleandbit.net/ebooks/bluepress/bluepressfeb09/feb09/object_files/main.swf
His article, which makes total sense, is that words are very powerful. The Anti's have taken our glamorization of the words Assault, Tactical, Shooters, and Gun Nuts to imply that the guys are wrong for civilians and that those who own guns are "nuts." Mr. Tillman credits Alan Korwin with creating the concept that we should call ourselves "Marksmen."
It's a simply term that implies we are able to shoot accurately. It almost sounds like a title, unlike the term "gun nut" which just makes us look foolish. Heck, even the term assault has a criminal connotation to it. It's a misdemeanor or felony, depending on how it is played in the courts. As Mr. Tillmans states, "Assault is a behavior, not an object." Yes, I know it comes from German roots, but the Anti's have made it a point to use that term to denigrate anything anything that shoots a bullet from a long barrel.
I think it's a good idea to call ourselves something like Marksmen. I know it's just semantics, but words are powerful. Words have real meaning and created meaning. Words created the power behind the Nazi uprisings in German...and look how that turned out. Words created the Declaration of Independence and the Constitution...and look how those turned out, after 230 years. Words are powerful.
